Because of the success of Channel 66 (which subsequently became KHSC, Channel 16), Cocola pursued other low-power television permits in Central California. KSDI, Channel 33, reintroduced a classic form of television to Fresno – locally produced programs. “I wanted to revive the broadcasting concept that launched television in the 1950’s – live, local programming.”
Channel 33 invited individuals and organizations to produce their own television programs. Virtually everyone – budding entertainers, bands, comics, and talk show hosts became a part of the local programming on Channel 33. KSDI-LP became digital as one of the first Low Power stations in the Country on June 12, 2009 and now is an affiliate of The Family Channel.
With the popularity of Cocola’s low-power television channels, more were expanded to eight streams of video. Channel’s 33.1, 33.2, 33.3, 33.4, 33.5, 33.6, 33.7, and 33.8. Cocola also operates six other Low Power stations in the Fresno area. See “Our Stations” web page.
Cocola’s proudest launch was in 2000, when Cocola Broadcasting Companies acquired the call letters KJEO for its Channel 32. Those call letters belonged to the CBS affiliate in Fresno for 47 years and Cocola saw the opportunity to keep a little bit of Valley television history from fading into the dust. KJEO Channel 32 is now a digital station featuring seven streams of video on Channel 32.
While gaining ownership of most of the low-power television permits in the Central Valley, Cocola also decided to refocus his energies back into high-power television. The only remaining unused television permit available at the time was for KGMC, Channel 43, assigned to the City of Clovis. Cocola acquired the highly coveted station and decided to make it the true independent voice of the Valley.
“I wanted to be different,” says Cocola, “For programs on 43.2, 43.3, 43.4, 43.5, and 43.6 see “Our Stations" web page.
Other California stations are KSAO, Channel 49 in Sacramento, and KCBT, Channel 34, KBFK Channel 36, and KPMC, Channel 43 in Bakersfield,
Cocola Broadcasting Companies expanded its operation into Boise, Idaho. In Boise, Cocola acquired low Power Stations KBSE, Channel 33, KBTI, Channel 41, KIWB, Channel 43, KZAK, Channel 49, KCBB, Channel 51 (Cable One Channel 51) and KKIC, Channel 16 (Cable One Channel 16. Cocola also formed Boise Telecasters to acquire that last Full Power permit for the Boise Market. KKJB Channel 39.1 is the Boise station for the Telemundo Network also carried on Dish 39, DirecTV 39, and Cable One Channel 39.
Cocola Broadcasting Companies continues to grow with confidence – confidence in its belief that the goal of broadcasters should not be how many people they are able to capture in an audience, but how well that audience is served.
read more about Gary Cocola and the Cocola Broadcasting Companies,
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